Effective Date: April 29, 2024

Our Privacy Policy is designed to assist you in understanding how we collect and use the personal data you provide to us and to assist you in making informed decisions when using our site, app, and services. The practices described in this Privacy Policy do not cover the creation and use of business-to-business accounts, which are governed by separate contract.

What Type of Personal Data Do We Collect?

We may collect the following categories of personal data depending on how you interact with us as a consumer including to provide the site, app, products and services, to help improve your shopping experience, and as described below:

• Account and Contact information including personal identifiers such as name, address, email, drivers’ license or state ID number, login credentials, and phone number
• Device information, online identifiers and related information such as operating system information, type of device, and screen size
• Internet and network activity, such as browsing history, clickstream data, search history, and information regarding interactions with a site, app, service or advertisement, including other usage data related to your use of any of our services, cookies and IP addresses
• Commercial information such as financial information, credit and debit card numbers (stored with our payment processor) and claims information, records of personal property, products or services purchased, returned or considered, or other purchasing or use histories or tendencies
• Customer records such as purchase history information, such as products you have bought, rented and/or returned
• Audio, visual and other sensory information such as audio and video recordings
• Individual preferences and characteristics, such as inferences related to shopping patterns and behaviors

How Do We Collect and Use Personal Data?

We collect personal data from you or about you in a variety of ways, which may include: directly from you and your device; from manufacturers, designers, contractors and other tradespeople, friends or family; from advertising networks, internet service providers, data analytics providers, operating systems, social networks, data brokers and promotion vendors or sponsors; from online, in-store or on premise technologies and other technologies; from government entities, law enforcement and regulators, and other external third-party sources.

Information collected automatically: We may collect technical information when you use the site, app or services. This may include information such as Internet Protocol (IP) address, the type of mobile device you use, your device operating system and browser type, unique identifiers, the address of referring websites, the path you take through our sites, and other information about your visit to our sites including through Cookies and Other Technologies as described below.

Information We Collect Through On Premise Technology: We may collect your personal data from technology used in stores such as Wi-Fi, and we may operate cameras on our premises for security and operational purposes, for example, to help prevent fraud and to improve the design of our stores to better serve our customers.

How Personal Data Is Used

We use your personal data to provide you products and services to personalize our site, app and services and advertise to you, , and to prevent or detect fraud. Some examples may include:

• Providing services and support: To provide and operate our services, fulfill your order or requests for services and provide customer service, create and maintain your account, communicate with you about your use of the services, provide troubleshooting and technical support, debug to identify and repair errors that impair existing intended functionality, process your payments, to correct or supplement our records, and for similar service and support purposes.
• Make payments and purchases: When you make an in-store or online purchase, return, or other transactions, we collect information in order to process and fulfil the transaction such as applicable shipping and billing address and our payment processor will collect your payment card information. We also maintain records about your past purchases, as well as items that you view or add to your cart.
• Register for an account: When you sign up or login to your account, schedule an appointment or create a wish list, we collect certain personal data from you, such as your contact information as well as any personal data you post to your profile or account.
• Communicate and interact with us: When you email, call, or otherwise communicate with us and with members of our team, we collect and maintain a record of your contact details, communications and our responses.
• Analytics and improvement: To better understand how users’ access and use the services and our other products and offerings, conduct auditing and monitoring of transactions and engagement, and for other research and analytical purposes, such as to evaluate and improve our services and business operations, develop services and features, and for internal quality control and training purposes
• Marketing and advertising: For marketing and advertising purposes. For example, to send you information about our services, such as offers, promotions, newsletters and other marketing content, including about third-party products and services we think may interest you, as well as any other information that you sign up to receive. We also may use certain personal data we collect to manage, measure and improve our advertising campaigns so that we can better reach people with relevant content.
• Planning and managing events: We also collect personal data related to your participation in our training or other events. For example, if you register for or attend an event that we host or sponsor, we manage registration, attendance, connect event attendees, and contact attendees about relevant events and services. When you fill out a 'Contact Us' form, signup for our mailing lists, or otherwise request information from us, we collect and maintain records of your requests.
• Participate in promotions: If you participate in a promotion or sweepstakes, we and/or a co-sponsor will collect the personal data that you submit. We may offer promotions in connection with other entities, and, in some cases, promotions will be governed by different privacy notices. Some states require information of winners to be posted.
• Research and surveys: To administer surveys and questionnaires, such as for market research or customer satisfaction purposes.
• Safety, quality and improvement: To undertake activities to verify or maintain quality or safety and improve, upgrade, or enhance the site, app or services.
• Security and protection of rights: To protect us, you and others, the site, app and services and our business operations; to help ensure security and integrity and prevent and detect fraud, unauthorized activities and access, and other misuse; to collect amounts owed; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or party, or violations of our terms, warranty or return policies or this Privacy Policy.
• Legal proceedings and obligations: To comply with the law and our legal obligations and to handle legal processes and related to legal proceedings.
• General business and operational support: To conduct business analysis, such as analytics, projections, or identifying areas for operational improvement and to consider and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions, and related to the administration of our general business, accounting, auditing, compliance, record keeping, and legal functions.
• Other purposes: For other lawful purposes that you reasonably expect, are permitted under applicable law and regulation or that we may notify you of from time to time.

We may use deidentified or aggregated data, which does not directly identify you for any purpose as permitted by applicable law.

How Do We Share Your Personal Data?

We may share your personal data in the following circumstances with or for:

• Service Providers: We engage service providers to perform services in connection with the operation of our business, such as cloud hosting or IT service providers.
• Affiliates: We may transfer personal data to related companies, including future subsidiaries, affiliates or parent companies.
• Third Parties for Business Purposes: We may share personal data with third parties including manufacturers, contractors, delivery services, tradespeople, designers, regulators, government entities and law enforcement, and others as permitted by law to provide our site, apps, products and services, as you direct and/or for operational or related purposes such as training, events, design, warranties or recalls.
• Stores: We may share personal data with stores in order to facilitate shipping, delivery, and assembly services related to purchases, assist in the resolution of disputes or customer service issues, host events and training, and enable stores to conduct their own events or marketing activities.
• Social Media, Analytics and Advertising Platforms: We and other third parties such as social media and advertising platforms, analytics and measurement providers and others serve advertisements to you or to third parties that the platform determines are similar to you and as described below.
• Regulators and Government Entities: We may share your personal data in other special circumstances, which include situations when sharing is permitted by law, or we believe sharing will help to protect the safety, property, or rights of us, our customers, our associates, or other persons. Examples may include: protecting the health or safety of customers; responding to incidents or crimes committed on our property; identifying and preventing fraud or financial risk; providing personal data from cameras to law enforcement, insurance companies and others as necessary; responding to a search warrant or other valid legal inquiry; responding to an investigative body and other similar activities. We may also disclose personal data to enforce this Privacy Policy and our terms, to troubleshoot problems, and resolve disputes (including, without limitation, in connection with litigation or arbitration of any dispute between us or to assist us in the collection of amounts owed by you to us).
• Third Parties for Sale, Transfer or Reorganization of Business: We reserve the right to transfer your personal data in connection with the sale or transfer of all or a portion of the business or assets to an entity in the event of a corporate transaction.
• Other: In addition to the foregoing circumstances, we may share your personal data when you authorize us to do so or when we provide notice.

Cookies and Other Technologies

Like many companies, we collect and store certain personal data automatically whenever you interact with our services. For example, we may collect your IP address, browser and device information, including operating system, application software, and reference site domain name when you access or use the site, app or services. We and third parties also use personal data to derive information regarding customer traffic patterns and usage and usage data. We may use this information in combination with other information we have about you, including personal data.

We and other third parties use cookies, which are small data files created by a web server and stored by your browser, and pixel tags, which are tiny graphic images, also known as web beacons, action tags, or transparent GIF files, to permit the site, apps and services to function properly. For example, they help us to identify account holders and to optimize the log-in, account management, email and shopping experience. They also allow us to hold selections in a shopping cart when a user leaves without checking out. In addition, cookies and other technologies are used to store your preferences, to advertise to you, to provide analytics and measurement services and to provide a personalized experience on the site, app and services.

Interest-Based Advertising: We and our advertising and analytics vendors may use online technologies, including cookies and pixel tags, to collect personal data about your online activities over time and across third-party websites and platforms. These technologies enable us or our vendors, including Google, to recognize a unique cookie or pixel tag placed by us or our vendors when you accessed the services or by an entity when you visited a non-affiliated website or platform. This personal data is used to manage advertising effectiveness and provide you with online advertisements, including advertisements on unaffiliated websites and platforms, more likely to be of interest to you. These technologies also allow us to learn which advertisements bring users to our services. See Your Personal Data Choices below for information on managing cookies.

Analytics: Cookies and other technologies are also used to implement analytics tools, including, but not limited to, Google Analytics, that indicate how the app, site, and services are performing, how you engage with them, and how you interact with our advertisements and communications. The information collected using Google Analytics may be shared with Google and is used according to their privacy policy. You can opt-out of having your site activity available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (gtag.js, analytics.js) that is running on websites from sharing information with Google Analytics about visit activity.

Social Networks and Platforms: When you post digital content via social media interactions on third-party websites like Facebook, Houzz, Pinterest, YouTube or LinkedIn, that data may be collected by us in connection with the services. Please be advised that user-generated content and other information you post or share with these platforms and networks, and any information gathered by the platforms and networks, will be governed by the privacy policy and terms of use of the applicable platform or network and not by this Privacy Policy. We may also collect personal data about you from social media platforms and networks if you post content publicly or to our social media account.

Social Network Widgets: Our site, app and services may include social media features, such as Facebook, Houzz, Pinterest, Instagram or LinkedIn widgets. These features may collect electronic and other internet activity information, such as your IP address and which page you are visiting. These widgets may set a cookie or utilize other tracking technologies to accomplish this. Social media features and widgets are hosted by a third party, and your interactions with those features are governed by the privacy policies of the companies that provide them.

Your Personal Data Choices

There are several ways in which you can manage your personal data, interest based advertising and promotional communications from us.

Interest Based Advertising: To learn more about interest-based advertising (often referred to as online behavioral advertising or targeted advertising) and how to manage your preferences for interest- interest-based advertisements from members of the Digital Advertising Alliance (DAA), please visit:www.aboutads.info/choices and youradchoices.com/appchoices (for your mobile device).

You can reject some cookies by adjust the setting of your browser to reject the setting of all or some cookies and to alert you when a cookie is placed on your device. For further information about how to do so, please refer to your browser 'help', 'tool', or 'edit' section or see www.allaboutcookies.org. Please note that if you use your browser settings to block all cookies, including strictly necessary cookies, you may not be able to access or use all or parts of the functionalities of our site, app or services.

Please note that these opt-out mechanisms are browser and device specific. If you wish to opt-out of interest-based advertising across all browsers and devices, you need to make your choices in each browser and device you use. Please be aware that if you opt out of receiving interest-based advertising, you will still be served with advertisements, but they will no longer be targeted to your interests.

Google Analytics: As described above, you can opt-out of having your site activity available to Google Analytics by installing the Google Analytics opt-out browser add-on.

Email Opt-out: You can click the "unsubscribe" link contained in promotional emails we send you or following the "unsubscribe" instructions in a notification or other message type. Even if you unsubscribe from our emails, you may continue to receive operational emails such as information about products or services you have ordered or recall or warranty information.

Account Changes: If you have an account, you may be able to change certain personal data by signing in to your account. You can also update your personal data by contacting us as described below.

Children and Minors

The site, app and services are intended for adults. We do not knowingly collect personal data from minors or children. Please contact us if there are any concerns.

Security

We use various security measures designed to protect personal data that we collect. However, we cannot guarantee that your personal data will be secure from disclosure or misuse, either by accident or by unauthorized access or use.

In order to help protect your personal data, you should use a different account username and password for each site and keep that information secure and not share them with others. If we request that you re-set your username and/or password, please do so promptly. We will never ask you to share your password through an email, text or phone call. If you become aware of any loss, theft or unauthorized use of a username or password, please contact us.

Data Retention

We retain the personal data we collect as reasonably necessary for the purposes described herein or otherwise disclosed to you at the time of collection. We retain personal data as necessary to comply with our operational, tax, accounting and recordkeeping obligation and to provide the site, app and services as well as an additional period of time as necessary to protect, defend or establish our rights, defend against potential claims, and comply with our legal obligations. In some cases, we may deidentify or aggregate personal data and use it in compliance with applicable law. If you request we delete your personal data, please note we may still retain your personal data as necessary to comply with our legal obligations, regulatory requests, resolve disputes, and enforce our agreements.

Changes To This Privacy Policy

We may change this Privacy Policy from time to time. In some cases, we may post a notice of the revision on the site or services and/or send an email or other communication notifying users of material changes.

Contact Us

If you have any questions regarding this Privacy Policy, please contact us at:

• Plimpton Hills: [email protected] or https://www.plimptonhills.com/contact/
• Waterware Showrooms: [email protected] or https://www.waterwareshowrooms.com/Contact.HTML